- type
- moc
- created
- Tue Apr 07 2026 02:00:00 GMT+0200 (Central European Summer Time)
- updated
- Tue Apr 07 2026 02:00:00 GMT+0200 (Central European Summer Time)
- tags
- moc product business
MOC: Product & Vision
What B2BPaper Is
A B2B surplus paper marketplace that connects paper mills with surplus inventory (overruns, side trims, off-spec runs, cancelled orders) to buyers (converters, distributors, traders) — using spec-based matching and 48-hour exclusivity windows to give matched buyers first right of refusal.
The platform's core insight: paper mills produce surplus inventory constantly but distribute it inefficiently via Excel sheets and email blasts. The marketplace ingests those Excel sheets, normalizes the data, matches surplus to buyer specifications, and routes it through a structured workflow with freight optimization.
The Three Pillars
The platform's design is built around three pillars that the paper industry traditionally relies on intermediaries to provide:
- Credit & Payment — buyer creditworthiness checks, escrow/payment terms
- Documentation — phytosanitary certificates, quality specs, incoterms, customs paperwork
- Trust & Relationships — vetting mills and buyers, dispute resolution, repeat-deal continuity
See wiki/wiki/concepts/three-pillars.
Target Market
- Mills: Kraftliner, testliner, fluting, uncoated woodfree, coated paper, board producers in Europe (Phase 1), Americas (Phase 2), Asia (Phase 3).
- Buyers: Converters (corrugators, sack makers), distributors, traders, end users.
- Volume: Side-trim and overrun rolls measured in metric tons; full-truckload and full-container deals.
Core Concepts
Matching & Visibility
- wiki/wiki/concepts/spec-based-matching — match on technical specs, not text
- wiki/wiki/concepts/matching-algorithm — the 5-factor scoring + composite
- wiki/wiki/concepts/geographic-visibility-system — regional, not per-buyer
- wiki/wiki/concepts/48-hour-exclusivity-window — first-right-of-refusal mechanic
Inventory & Lifecycle
- wiki/wiki/concepts/excel-ingestion-pipeline — how mills upload via Excel + email
- wiki/wiki/concepts/pre-production-announcements — match before manufacturing
- wiki/wiki/concepts/quality-grades — A/B/C grade conventions
- wiki/wiki/concepts/zero-friction-mill-pattern — mills keep their existing workflow
Distribution & Freight
- wiki/wiki/concepts/newsletter-generation — per-buyer matched-surplus emails
- wiki/wiki/concepts/container-assembly — combining lots to fill containers
- wiki/wiki/concepts/container-fill-optimization — 0-100 score, paper group + grade proximity
- wiki/wiki/concepts/incoterms-in-paper-trading — pricing by trade term
Strategic
- wiki/wiki/concepts/three-pillars — credit/documentation/trust framework
- wiki/wiki/concepts/service-as-software-pivot — from marketplace to AI broker
Source Summaries
- wiki/wiki/summaries/projectbrief-summary — partnership and market overview
- wiki/wiki/summaries/productcontext-summary — vision, journeys, three pillars
- wiki/wiki/summaries/prd-summary — full Product Requirements Document
- wiki/wiki/summaries/varsovia-meeting-summary — partner meeting strategic insights
Related MOCs
- wiki/wiki/_moc-paper-industry — domain knowledge that the product is built on
- wiki/wiki/_moc-architecture — how the product is implemented
- wiki/wiki/_moc-roadmap-and-pivot — strategic direction