type
summary
created
Tue Apr 07 2026 02:00:00 GMT+0200 (Central European Summer Time)
updated
Tue Apr 07 2026 02:00:00 GMT+0200 (Central European Summer Time)
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project-brief overview partnership mvp revenue

Project Brief Summary

abstract
B2BPaper is an AI-powered B2B marketplace that matches paper mill surplus inventory to buyer specifications, founded as a 50/50 partnership between DeployStaff (technology) and Morichal Trading (industry expertise).

The Problem

The paper surplus market has no digital infrastructure. There is no "Bloomberg for paper surplus" -- trading relies on email chains, phone calls, and broker intermediaries. Mills sit on surplus they cannot efficiently sell; buyers cannot efficiently find what they need. Pricing is opaque, information is scattered across FOEX indices, RISI reports, and classifieds, and the market is fragmented across regions with no centralized discovery mechanism.

The Partnership

The venture is a 50/50 split between two complementary parties:

This split reflects the equal importance of technology and domain expertise. The platform cannot succeed on code alone; Thierry's existing mill relationships and trading knowledge are essential for onboarding and trust.

The Solution

The platform's core innovation is the wiki/concepts/zero-friction-mill-pattern: mills keep using Excel spreadsheets and email exactly as they do today, while AI parses, structures, and matches their surplus data to buyer specifications. Key capabilities include:

Target Market and Revenue

MVP Success Criteria

  1. Five mills actively uploading surplus via Excel/email
  2. Five buyers receiving matched surplus newsletters
  3. At least one successful transaction facilitated through the platform
  4. Container assembly proposals generated for multi-lot shipments
  5. Less than 24-hour turnaround from Excel upload to buyer notification

Sources

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