- type
- entity
- created
- Tue Apr 07 2026 02:00:00 GMT+0200 (Central European Summer Time)
- updated
- Tue Apr 07 2026 02:00:00 GMT+0200 (Central European Summer Time)
- sources
- raw/notes/projectbrief, raw/notes/productContext
- tags
- person founder domain-expert paper-trading morichal
Thierry
Overview
Thierry is one of two co-founders of the wiki/entities/b2bpaper marketplace, holding a 50% stake through his company wiki/entities/morichal-trading. He is the domain expert: 15+ years in paper trading, with established relationships with mills and buyers across the industry.
Role in B2BPaper
- Ownership: 50% via wiki/entities/morichal-trading
- Responsibilities: Mill relationships, industry credibility, buyer network, domain knowledge
- Counterpart: wiki/entities/rafael (technology and platform development)
Thierry's role is critical because the paper surplus market runs on trust and relationships. Technology alone cannot replace the credibility that comes from years of trading history. Thierry's existing network is the platform's go-to-market advantage -- he can onboard the first mills and buyers because they already know and trust him.
Domain Expertise
Thierry contributes:
- Mill relationships -- direct access to European paper mills for MVP onboarding
- Buyer network -- established contacts with paper converters, traders, and end-users
- Market knowledge -- understanding of pricing, grades, regional dynamics, and trading customs
- Credibility -- the wiki/concepts/three-pillars framework recognizes that trust is essential; Morichal's reputation backs the platform
- Operational insight -- knowledge of how mills actually work (Excel spreadsheets, email-based trading), which informed the wiki/concepts/zero-friction-mill-pattern
Admin Role
Via wiki/entities/morichal-trading, Thierry's team operates the platform's admin side:
- Monitoring surplus ingestion and matching quality
- Configuring geographic visibility rules
- Managing mill and buyer relationships
- Tracking transactions and commissions
Company
wiki/entities/morichal-trading -- Thierry's paper trading company, the domain vehicle for the partnership.
Sources
- raw/notes/projectbrief -- partnership structure and role definitions
- raw/notes/productContext -- admin user journey and trust framework
Related
- wiki/entities/b2bpaper -- the platform Thierry co-founded
- wiki/entities/morichal-trading -- Thierry's company
- wiki/entities/rafael -- technology partner
- wiki/entities/deploystaff -- Rafael's company
- wiki/concepts/three-pillars -- the trust framework Thierry's credibility anchors